As wireless markets become increasingly competitive mobile operators are anticipating the success of mobile broadband to drive revenue growth. In addition, many governments are outlining the need for a reliable mobile broadband service as part of their country’s communications and technology vision. All of these factors are driving forward mobile operators’ mobile broadband strategies. With expected increases in mobile broadband capacity, coverage and speeds, mobile operators are confident they can compete with fixed broadband providers and deliver a mobile broadband service to the masses.

Leading wireless device manufacturers are looking to assure the quality, reliability and performance of mobile broadband devices by augmenting user experience into pre-commercial launch testing, in order to support mobile operators’ mobile broadband strategies.

Today’s demanding consumers expect high levels of service and care so mobile operators need to react in real-time to problems affecting mobile broadband service and deliver proactive care that will set them ahead of the competition. This is particularly true for mobile enterprise customers where mobile broadband is critical to the success of their business.

CIQUAL provides the missing dimension in a mobile operator’s mobile broadband strategy.

The CIQUAL Session Insight system delivers a new level of mobile broadband customer experience visibility and management. Session Insight measures at the end-user device ensuring the most accurate view of user experience is captured. Mobile operators can now, at a glance and in detail, understand service performance and customer experience during mobile broadband take-up and growth.

Today, leading mobile operators are using Session Insight to capture the per-session experience of each mobile broadband user in real time to deliver key customer experience indicators. These indicators can be used by customer care personnel so they can quickly resolve calls regarding mobile broadband service issues and account managers who can set and manage Service Level Agreements with enterprise customers. Operations and Planning personnel can also use these indicators to monitor mobile broadband usage to target network investment, prioritise new capacity based on where performance is being impacted, and to provide immediate visibility of service degradation and the potential impact on revenue.

By using actual customer insight and performance measures, a mobile operator can deliver a superior, fit-for-purpose mobile broadband service that delivers value across their organisation and to their subscriber base. By assuring a more positive experience to their customers, mobile operators are more likely to retain these customers and grow revenues.

Now wireless device suppliers are realising the superior capabilities of Session Insight during the test phase of their products so they can further increase their product’s performance and market readiness.

CIQUAL Session Insight delivers the customer insight solution for mobile broadband you’ve been searching for. Contact us today and see how you can benefit.

To find out more about CIQUAL, its products or services, please email
info@ciqual.com
or call +44 131 718 0800